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I used to write wedding vows. Now I've started writing eulogies. - Business Insider

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I used to write wedding vows. During COVID-19, I've started writing eulogies. (by AlexisDent)

Flavio Lo Scalzo/ReutersBy mid-March, her business all but dried up as spring and summer weddings began getting canceled because of the pandemic.

And while I am notoriously averse to discussing anything morbid, as the pandemic began its rampage I knew that there was a new need to be addressed. People were losing their loved ones and had no way to verbalize their grief during this senseless time. Ever the entrepreneurial spirit, I knew that it was time to pivot. Owning a business requires flexibility and adaptation, and regardless of how much money I was bringing in elsewhere, I wasn't going to neglect my business.

Two months have passed, and we haven't received a single order for wedding vows. Not one. Globally, around— and no one in the world is having a big wedding. Quite frankly, none of us know when that will change. I long for the day where I can write joyful, humorous, and sentimental vows again, but for now I'm writing joyful, humorous, and. I've realized that writing eulogies isn't grim. Sad, sure. But not grim.

 

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alexisdent You write vows? Don’t religious institutions of thousands of years with scholarship, vast councils of learned and ancient scriptural authorities on the human condition do that?

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