How to Change Course Amid Crisis? A Small Business Owner Turns to Her Fellow Founders for Advice

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As up to 40% of small businesses are at risk of permanently closing over the next six months, one small business owner consults four businesses she admires for guidance.

in Montgomery, New York. “Worlds has no apostrophe,” Sarah told me of the name, “because we are always cycling through many worlds ending.”

As Sarah hung out with her sheep and I stared out the window of my Greenpoint kitchen drinking holy basil tea, she spoke about the sensuality of hand washing and I asked about her soaps and wool pelts. “People still need small experiences of beauty,” she noted.

“Our business has been really strong because everyone is home and thinking ‘I’ve been living with this awful shower curtain for years and now I finally have time to do something about it,’ which is why one of the reasons that making these masks and giving them back feels like the right thing to do.” After talking to all of these amazing people, I made myself another cup of tea, texted my newest quarantine crush, checked out everybody’s cool websites, and felt inspired.

 

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日本 最新ニュース, 日本 見出し