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How BCW Global is navigating coronavirus headwinds - Business Insider

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PR agencies are bracing for a tough year. The CEO of the third-biggest firm BCW lays out how it will outperform its peers.

a $1 million contract with Huawei through its newly formed subsidiary, Pivot Integrated Communications, as the Chinese technology giant went up against the US Department of Justice.

In fact, as BCW prepares for a post-COVID future, Imperato said BCW wants to compete with the likes of McKinsey by showing it can provide crisis services faster than the consulting companies. But demand for data analytics is up as clients want to know how their campaigns are performing in real time, Imperato added.

Finally, BCW also said it believes its sports practice will remain viable as live sporting events will return by next year.Pre-pandemic, WPP had been consolidating real estate in new campuses to cut costs and increase collaboration across its agencies.

 

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