The Music Industry Is About to Put Out a Lot of Very, Very Uplifting Songs

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According to songwriters, labels, and music supervisors, the music industry only wants one thing during social distancing: Happy songs

) was concocting his own cure for the pandemic blues elsewhere in Nashville: “Keep Keepin’ On,” the not-yet-released product of a Zoom writing session with Patrick Murphy and Jacob Davis. Brunswick sketches a desolate, lonely scene at the start of the song — “There’s a set of bleachers, in the heart of some small town” — but brings it to life moments later: “That’ll hear the cheers again when the fall comes back around.

“We were seeing a lot of things posted about the quarantine, how everyone’s tired of it and they want to start life again,” Brunswick explains. “I felt like we needed a positive message to address this, to try to bring a brighter outlook.” Striking this tone was easy for Brunswick: “I love to write songs about inspirational things,” he says. “It not only helps the world, it helps me as an individual when I’m writing through things.

For writers who don’t lean optimistic on their own, there are commercial incentives encouraging them to focus on messages like the one at the core of “Keep Keepin’ On” — s ongs that respond to the current moment are already becoming radio hits. Twenty One Pilots’ “Level of Concern,” which tackles quarantine-related anxiety head on, reached nearly 33 million listeners on the airwaves last week; on Twitter, Twenty One Pilots singer Tyler Joseph

 

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that would be a nice change for some artists

You need to listen to some Peter Karp. Always gets me through...

🤮

Nope!

Well, we’re fucked.

What the hells a music supervisor?

May I suggest all Ska music

Nope. Give me more MissioMusic

here ya go

I call bullcrap -this message brought to you by sad song gang

get bent

And this is why I listen to independent and DIY music because those happy clappy songs will suck

So this is how the emo revival will end

Yay. Boring.

No thanks.

So what I knew all along is confirmed. The “music industry” decides what gets popular.

I feel the exact opposite. Everything sucks now and we've been having happy party music for the last 10 years

How is this different than pre-pandemic?

Happy songs suck.

Who the heck are y’all talking to?

This is so contrived!! Do the opposite of this !! - people want music not jingles. save these jingles for an Allstate commercial 🥴. write something real (.)

Duck that!

I dislike songs that are intentionally uplifting.

Man thesecretsister are screwed then. 😂

I've never really listened to what the 'Industry' wants ever so ill crack on with my songs.

Because singer/songwriters aren't going through the same time everyone else is.

If it’s good music, it doesn’t matter if it’s happy or sad. I want something that blows my mind and is interesting.

Well, that’s boring.

Really? Because I think I can't be the only one down for some political anti-establishment rebellion music.

Seems like a great time for garage rock.

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