boss Adam Aron to embargo the studio’s films, the NBCUniversal CEO acknowledged the company’s commitment to theatrical, but that PVOD will still be part of the equation.
“The question is when we come out of this , what is going to be the model? I would expect that consumers will return to the theaters and we will be part of that. And I also expect that PVOD is going to be a part of that in some way. It’s not a replacement, it’s going to be a complementary element. We’re just going to have to see how long that takes and where it takes us,” said Shell in today’s Comcast Q1 earnings call.
“There’s no question that theatrical will some day be a central element to our business and film business, it’s how people make their movies and how they expect their movies to be seen,” said Shell.“But the flip side is the majority of our movies, whether we like it or not, are being consumed at home. It’s not realistic to assume that we’re not going to change, that this part of the business isn’t going to change like all parts of the business are going to change,” he added.
Interestingly enough, at the top of the earnings call, Comcast SEVP and CFO Michael J. Cavanagh had a more sobering and measured statement about how Comcast would approach the whole theatrical-PVOD windows situation followingSaid the exec today, “In response to these shutdowns, we immediately and proactively moved our theatrical films to a premium video on demand service.
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