News Formal

Dear Media Podcast Network Lands $8 Million Investment for New IP, Brand Building

  • 📰 THR
  • ⏱ Reading Time:
  • 76 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 34%
  • Publisher: 53%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Dear Media, the podcast network behind female-focused shows like 'The Bitch Bible', 'The Skinny Confidential: Him & Her' and 'Taste of Taylor', has raised $8 million in Series A funding from Magnet Companies

The Skinny Confidential: Him & Her, has raised $8 million in Series A funding from Magnet Companies, it announced Thursday. With more than 40 shows already launched and over 150 million episode downloads to date, the funding will be used to grow Dear Media's talent slate and create original IP. The Hollywood Reporter

that the investment will also serve as a branding launching pad for the network's influencer-heavy roster, with "live events, tours, if they want to start their own brands — some of this money will be used to basically incubate and invest in early stage startups and consumer goods for a lot of these properties and then push them through the Dear Media channel."in May 2019 and "has a great YouTube channel, a great blog, a great social presence, now a podcast.

A growing slate also looks to continue an emphasis on female-fronted shows, which Bosstick says were in short supply when he and Raina Penchansky of influencer management company Digital Brand Architects started the network in 2018.

With such a large investment coming at a time of economic uncertainty amidst the coronavirus pandemic, Bosstick says he secured the commitment before the shutdown after having conversations since August, and has not seen a downturn in long-term brand deals, as most have stayed in place and some brands have turned to podcasts after lost opportunities in the retail and live entertainment spaces. The pandemic has not slowed the podcast turnout, either.

"This is really Dear Media's bread and butter — a lot of the hosts that we work with, they had started shows out of their kitchens, out of their offices, out of their living rooms, and they've been doing very current, on-the-spot podcasts with very limited support and equipment," he says.

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 411. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

BuzzFeed faces its ultimate test as the coronavirus slams media - Business InsiderBuzzFeed CEO Jonah Peretti faces his toughest leadership test ever as the media company faces millions in potential losses this year Maybe Buzzfeed should start putting some truth on their docket. That's what happens when you have a garbage rag..
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

JPMorgan Chase named Tracy-Ann Lim as chief media officer - Business InsiderJPMorgan Chase just named a new chief media officer. She reveals how the company built a scorecard to assess its ads during the coronavirus and is adjusting its $5 billion marketing budget. The demons add a new player to their roster. That 5 billion dollars could have helped small businesses, but then Chase wouldn't be a soulless POS if they actual helped out would they. Chase is not able to steal homes right now and that must hurt their bottom line.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

BuzzFeed, and the digital media business, faces its moment of truth - Business InsiderFor these companies that were skirting the edge of profitability, this will be the time to show they're essential to readers. They should learn to do something synonymous with programming that rhymes with ode. For the first time even Google is worst hit from add Business . Journalism in general is unessential.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »