TikTok is developing a branded augmented reality video effect to rival Snapchat - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

As TikTok expands its ad options, marketers looking to reach a Gen Z audience could come to view it as a formidable competitor to Snapchat

But even though Snapchat has more domestic users than TikTok, the short-form video app still has higher potential reach than Snapchat does — that's because TikTok content has the potential to go viral in a way that doesn't exist on Snapchat. Snapchat's lenses are only able to be viewed through a user's own camera and by receiving snaps from friends, limiting spread to a user's immediate circle.

TikTok, meanwhile, has discoverability systems like hashtags and the "For You" page that make it much easier for content to spread much further. Essentially, the ad format encourages users to create and spread their own user-generated ads organically. Plus, TikTok content has the added benefit of longevity, as videos made with the format will be preserved on a user's page.

. TikTok is still a smaller and newer platform than Snapchat, and given that its US advertising program is barely Still, the app is growing rapidly: During the pandemic, usage has spiked, with TikTok's US unique visitor count increased by 48% between January and March,

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Barstool Sports CEO talks TikTok, Instagram, sports media future - Business InsiderBarstool Sports' CEO explains why she's betting on TikTok and Instagram Live and how the pandemic is shaping the future of sports media There is know pandemic but y’all should be minding about the lighting and the radiation!
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »