SINGAPORE - Media and property group Singapore Press Holdings has launched a"wide-ranging" joint business plan with Google for this year.
On the digital advertising front, SPH and Google will boost the programmatic ecosystem and expand advertisers' budget on programmatic direct. Programmatic direct is a way to automate direct ad buys for set campaigns, which means there is a direct deal between sellers and buyers that eliminates the need for ad exchange parties.
SPH and Google will also collaborate in the areas of talent and innovation-culture building, as well as industry thought leadership, through training provided by Google which includes design-thinking training and certifications. SPH has also implemented enterprise analytics tool Google Analytics 360 which tracks users' behaviour across multiple channels such as apps and websites.