and tea-sipping Kermits. While looking at Giphy, Facebook executives realized that they shouldn’t just make an investment — by buying the company outright, they could get something else they value: data.
Giphy provides the same search service to many of Facebook’s competitors, Apple Inc.’s iMessage, Twitter, Signal, TikTok and others. The company has a view of the health of those platforms and how often people use them, which is exactly the kind of insight Facebook values most, and has sought in the past. With Giphy joining Facebook in anannounced Friday, the company will maintain those integrations, and will keep getting data from GIF searches and posts around the internet.
Because Facebook doesn’t own a mobile phone operating system such as iOS or Android, it has relied on other means to understand competitors’ strengths — sometimes getting in trouble in the process. In 2013, for instance, Facebook acquired Onavo, an Israeli company that made a VPN, a tool to keep online activity private. Just not from Facebook, which analyzed the data to see which apps were getting popular, and then came up with ways to compete with or purchase them.
If Facebook were to cut off the access, it would look anticompetitive. But the real advantage may come with keeping it.
The entire peoples of the world, will be more and very STUPIDER !!! in the future of AI technology takes over the entire internet technologies systems, global Domains: Human will the handicap and lost of morale, selflessness and incomprehensible, incompetence; animals humankind:
This acquisition is a steal for Facebook. Wrote more about it here:
I will not be using Giphy anymore.
GIF via GIPHY
Conten might be King but Metadata is Queen!
time to stop using it
Great, I wish there was a way to slow down Facebook taking over the world.
A peek is the same as loophole for prying into ALL of AMERICA'S person information, which includes our health records for COVID19 Facebook illegal practices. WakeUpAmerica
Facebook gets a peek at competitors' total lack. Consumer privacy data with Giphy acquisition and espouses that, “they’ve got nothing on us”
Ol Zuckerberg took Russian mafia money RIGHT BEFORE the Facebook IPO.