Scott Galloway: You should start a business during the recession - Business Insider

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'You have the wind at your back,' said profgalloway

— will be the best time for business creation that we've seen in the last decade.

in the US filed for unemployment benefits — and are looking for a way both to reinvent themselves and to make some money.Founders who start businesses during recessions get used to being scrappyIt's easier and cheaper to hire top talent. Job candidates don't have the same leverage that they do in a tighter labor market, in which a dozen other employers might be trying to woo them.

Coming out of a recession, the companies that might use your products and services are more willing to innovate and try new things. "You have the wind at your back," Galloway said.

 

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