In a December 1911 vote, a majority supported the proposal to establish a taxpayer-funded paper, and the Los Angeles Municipal News launched in April 1912. With a government-guaranteed annual subsidy of $36,000 , the city helped finance the distribution of up to 60,000 copies. To ensure accountability, the mayor appointed a commission of three citizen volunteers to govern the paper. They served four-year terms but were subject to recall by voters at any time.
The newspaper’s editor and its 10 staffers covered local happenings such as government operations, the proceedings of various agencies and public school events. To maintain political neutrality, the paper provided equal space to arguments for or against specific city ordinances proposed to voters.
Given the national scourge of sensationalistic and unreliable news, press reformers across the country watched the Los Angeles experiment closely. One article published in La Follette’s weekly magazine noted the public’s “growing realization” that “the commercialization of the great daily newspapers of the country presents one of the most serious problems connected with the movement toward democracy.