'Worst I've ever seen': How COVID-19 accelerated the media industry's woes

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Despite the unprecedented audience thirst for news, business models are failing and outlets are going bust | zoesam93

Some of the changes are temporary, but for many media companies the crisis has accelerated cost-cutting and restructure plans that were expected to take place over the next few years. COVID-19 has become an accelerator of change, but it cannot be blamed for the woes that have afflicted the industry for decades.

"[COVID-19] really highlights the problems that have been building over two decades and gives the sector a degree of financial difficulty that they weren't even considering at the start of the year." Media analysts have previously attributed the decline in spending to a weak economy, low industrial production and reduced consumer sentiment. These factors have worsened since the pandemic.

As social distancing restrictions were put in place, announcements from ASX-listed media companies became more frequent.

 

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zoesam93 ‘Get Woke go broke’ meme adds steroids when globalist media is the business model!

bencubby zoesam93 Media in Australia writes for it's owners, not it's audience.

bencubby zoesam93 Someone once said 'We know what we know, sometimes we know what we don't know, sometimes, we don't know what we don't know' For a long time, the media has been concentrating on propaganda and the 'We know what we think we know' Is that journalism or sales figures count?

zoesam93 You are not giving serious readers what they want. You need to give both sides or a story, the context and where relevant an historical summary. Balance and objectivity lacking - ideology and indulgence of the publisher and writers the focus; the reader should be the focus.

zoesam93 Propaganda doesn’t sell, despite advertisers and other paid content

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