New BBC Boss Tim Davie Has the Business Savvy to Save the Beeb, Say Insiders

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Tim Davie is the right person at the right time to take over as director general of the BBC. That seems to be the U.K. industry’s general view on the day that former PepsiCo and Proctor &…

That seems to be the U.K. industry’s general view on the day that former PepsiCo and Proctor & Gamble marketing executive and long-time BBC staffer Davie won what is considered

“If you were making a DG appointment in three years’ time or three years ago, you might have come to a different conclusion,” says Roger Mosey, former head of BBC Television News, director of the BBC’s London 2012 Olympic Games coverage and current Master of Selwyn College, Cambridge. “But he is the man for now.”ITN chief executive Anna Mallett previously worked with Davie at BBC Studios, where she used to be group COO and managing director of production.

Notably, Davie stabilized the BBC when he stepped into the breech as acting director general from November 2012 until April 2013 following the resignation of George Entwistle in the wake of revelations of serial sex crimes by the late BBC presenter Jimmy Savile. These factors, thinks Mosey, have all played into Davie’s hand during the appointment process. “The BBC has come round to seeing itself as having an existential threat to it. They absolutely had to go with someone where they were taking no chances. And Tim is formidably intelligent and competent, and all those things at the heart of a battle.”

 

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