Bombora sues ZoomInfo; alleges CCPA violation and unfair competition - Business Insider

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Marketing-tech firm Bombora is suing a rival for allegedly collecting people's data illegally

, claiming that its data-collection process violates the California Consumer Privacy Act and gives the firm an unfair advantage.

Bombora's complaint, filed in California's Superior Court in Santa Clara, focuses on a ZoomInfo products called Community Edition that plugs into email software like Microsoft Outlook. The product scans a person's email signature and pulls data from it — like addresses and phone numbers — and puts it into a database. The product lets businesses access contact information for 150 million people and 16 million businesses, according to.

"It's like they're creating their own version of LinkedIn without any permission," said Havona Madama, chief data privacy officer and general counsel for Bombora.

 

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