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How brands can learn from Verizon, Nike and others' diversity playbook - Business Insider

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Marketers have a poor record on diversity. Here's how Verizon, Nike and others have emphasized diversity and inclusion.

, advocated for the H.R. 40 bill that would provide reparations for African-Americans, and launched ice-cream flavors to call attention to the issue.Others have taken action on hiring

"We have been focusing on our responsibility to take action. It's not about what we say, it's about what we do, and that speaks for itself," Verizon CMO Diego Scotti said. with 37% of its agency teams being ethnically diverse in the first quarter of 2020 versus 32% in 2016. in 2017, a fellowship program aimed at diversifying its workforce, and said 42% and 54% of its 200-person in-house agency are ethnically diverse and female, respectively.

Black people occupy only 3.2% of senior leadership roles at large companies in the US, and just 0.8% of all Fortune 500 CEO positions,Brands shouldn't speak out every time public sentiment bubbles up but should instead focus on addressing their internal disparities, said Jones.

 

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