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Massive nationwide protests are not the time to push your brand - Business Insider

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Opinion | Massive nationwide protests are not the time to push your brand. By EricDezenhall

Corporations have been speaking out in support of the Black Lives Matter movement in the wake of the death of George Floyd.Eric Dezenhall is the CEO of Dezenhall Resources. Visit Business Insider's homepage for more storiesIn the aftermath of George Floyd's death, corporations — bless their hearts — have decided to grace us with supercilious pronouncements about the heinous act and systemic racism in our country.

Dodge Ram caught flack for running an ad during the 2018 Super Bowl featuring the voice of Martin Luther King while depicting scenes of hardworking, diverse Americans interspersed with, of course, the Dodge Ram doing its four-wheel drive thing through rough terrain. People were outraged. Then there is the issue of taste. There is something instinctively crass about appropriating a historical struggle for psychic validation or commercial advancement especially if you haven't endured the struggle in question. As a friend who is the leader of a BlackAmerican advocacy group once told me after seeing a corporate tweet, "There is something about a white multimillionaire being civil-rightsier-than-thou that just rubs me wrong.

 

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EricDezenhall The Revolution is about getting rid of the ‘brands’. Get hip money freaks

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