With the proliferation of smartphones and handheld devices today, electronic and technology companies are enjoying strong growth spurts.It’s easy to forget that there is one such company listed right here in Singapore — Creative Technology Ltd .
Though the shares have come down a little to S$3.11, they are still up around 35% and have doubled from their lowest point of S$1.53 hit on 23 March.A “custom-fit” audio experienceIn 2018, Creative had invented a new type of headphone holography technology.Super X-Fi recreates the soundstage of a multi-speaker surround sound system within a pair of headphones, and personalises it by scanning the user’s head and ears to deliver a customised audio experience.
Since its first launch back in 2018, Creative has worked on upgrading the technology and now presents an improved Gen 2 sound profile. Given the recent rise, it was probably this press release that led to the soaring of Creative’s shares to a high for 2020.Has Super X-Fi contributed significantly to Creative’s revenue and profits?After all, the Super X-Fi had been launched worldwide, and the group has also tied up with Clevo for OEM production too.