What’s one reason that first time customers may hesitate in making a purchasing decision? Well, they might not trust you yet. It’s okay - it’s just human nature, especially if it’s a large upfront investment. They want to make sure you won’t just take their money and run, and no one wants to be disappointed. So, how can you eradicate the risk of what you’re selling?
Tony Robinson says making his service “no risk” is his secret weapon in sales and building his business. “Begin by thinking through any of the risks that your customer would have, whether through logical assessment or based on objections they’ve said. These risks could include losing the investment, not getting results, or not being satisfied with the results they do get,” Robinson said.
Then, distill a few of the key points from this “about me” section to include in your cold emails and marketing messages. Perhaps you spent ten years in corporate America so you know exactly how to help companies create culture. Perhaps you published a book that soared to the top of the Amazon charts, so you can help other aspiring authors do the same. Rely on what you’ve done and show your customer how you can do it for them.
Essentially, starting a successful business comes down to knowing what your target audience wants, proving you’re the one to give it to them, and creating an irresistible offer at no risk to them. If all those boxes are checked, there’s no reason a potential customer won’t purchase from you. In that case, you’ll be making money right out the gate, and may have some money to spare from your initial $100 investment.
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