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US ad revenues at Google are projected to decline 5.3% this year - Business Insider

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The sharp pullback of spending by the travel industry accounts for the largest share of Google's US ad revenues declines

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IInsider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer. This year, travel industry players including Booking.com and Expedia are pulling billions in spending. Spending has been dampened across other industries as well. YouTube's net US ad revenues will still be up this year, by 16.8%, but that growth won't be enough to outweigh the negative trends in search. Net US digital ad revenues at Facebook will increase by 4.9% this year to $31.43 billion. That's about $4.82 billion less than we predicted in early March.

 

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People simple don't trust social media advertising and for good reason, Facebook.

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