The Italian film and TV industry was on a roll when the pandemic hit the country particularly hard. It’s now starting to bounce back as movie theaters reopen and productions prepare to shoot, while the Venice Film Festival, set to physically take place in September, may become a symbol of the global entertainment industry recovery effort.
Rossi also points out that “going to physical markets at Cannes or Berlin usually involves elements that are missing this year [in a virtual market].” The key one: having a title screening in one of the festival sections. After Nanni Moretti’s “Tre Piani” was pulled from Cannes, possibly opting for Venice, there is just one Italian production carrying the Cannes Official Selection Label. It’s Italy-based U.S.
On the production side, film and TV industry organizations are hammering out agreements with the government as they prepare to go back on set.
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