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LeBron James and Longtime Business Partner Secure $100 Million to Build Media Empire

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LeBron James is set to expand his media empire.

The Los Angeles Lakers forward and longtime business partner Maverick Carter have secured $100 million in funding to consolidate their trio of media companies into a single conglomerate, whose goal is to produce content for underserved Black creators and consumers.Dubbed SpringHill Co., the entity received backing from investors that include financial services firm Guggenheim Partners LLC, News Corp.

On his Twitter account, the NBA star wrote that he was “incredibly proud” of the announcement. He added that, in his team of more than 100 employees, about 64% are people of color and 40% are women.

 

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