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Gen Zers opening up consulting firms to help companies market to them - Business Insider

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Gen Zers are opening up their own consulting firms to help companies learn how to communicate with them — and they say brands always get the same thing wrong about marketing to the TikTok generation

to help create innovative workshops and lead strategic discussions with companies on how they can engage with Gen Z audiences.

PRZM was founded in 2019. Clockwise from top left: cofounders Liz Tooney and Larry Milstein; Tré Vayne, head of social and content; and Grey, head of community."I think there's this comfort with not looking overly perfect," he said. "So companies now are getting a lot more comfortable playing with things that are bold and eccentric, rather than having a look that's perfect.

 

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talking about attention span, being immune to advertising and immediate appeal of things or it gets 'next'ed .... i'm gen-x , but that sounds alot like me.

There is nothing better than young people getting started in business.

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