Tuesday, 30 Jun 2020 05:53 PM MYTIt was reported that 99 per cent of Facebook’s US$70 billion revenue came from advertising and a new movement was formed to put pressure on the social network which also owns Instagram and WhatsApp. — SoyaCincau pic
KUALA LUMPUR, June 30 — Brands worldwide spend a huge chunk of their digital marketing budget on platforms such asand Google. Following the recent protests in the US, many have accused Facebook of allowing incitement of violence on their platform and did little to curb misinformation especially from politicians.
In order to get Facebook, which is the world’s largest social network with over 2.5 billion monthly active users to take action, a “” campaign was launched earlier this month. The mission? To get Facebook to be more accountable and to act on hate and disinformation by rallying companies to pause their advertising campaigns. By hitting them where it hurts, the campaign hopes that co-founder and CEO Mark Zuckerberg will take the matter seriously.
At the moment, it was reported that over 160 brands have joined the advertising boycott and this includes large corporations in the US such as Unilever, Coca-Cola, Honda, Adidas, Colgate-Palmolive, Microsoft and Starbucks.