How Puerto Rico rebuilt its tourism industry after Hurricane Maria - Business Insider

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AMERICAN RESILIENCE: How Puerto Rico rebuilt its tourism industry after Hurricane Maria, from revitalizing its hotel scene to bringing hit musical 'Hamilton' to the island

"Following Hurricane Maria, Puerto Rico saw a tourism comeback unlike any other, recovering four times faster than New Orleans after Katrina," a spokesperson for Discover Puerto Rico told Business Insider.

Puerto Rico invested heavily in tourism marketing after the hurricane, bringing in big names like Jimmy Fallon and Lin-Manuel Miranda, the creator of the hit musical "Hamilton" and who is of Puerto Rican descent.Before Hurricane Maria hit the island in September 2017, Puerto Rico had just come off one of its most successful tourism years ever.

The El Capitolio de Puerto Rico, the Legislative House, is pictured on May 16, 2017 in San Juan, Puerto Rico.over the years due to an exodus of large businesses and a lack of tax revenue, which forced the government to borrow money and sell bonds to Wall Street, as Business Insider previously reported.

Despite being a US territory, Puerto Rico has little say on federal policies that have affected it ever since it became a part of the US in 1898. On September 20, 2017, Hurricane Maria hit Puerto Rico, making landfall as the third-strongest hurricane ever to hit the US, with 155 mile-per-hour winds.NASA/Handout via REUTERS

 

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