Music Provider Outdustry Expands in China With New Publisher, Deal With U.S. Indie Company Reservoir

Founded in 2006, Outdustry provides specialist A&R, rights and marketing services, aimed at the China and India markets. Its small team of 16 is split up across cities in China, London, Mumbai and Los Angeles, among other locations. Past cNew York-based indie publisher Reservoir represents more than 126,000 copyrights and 20,000 master recordings. Its

Alex Taggert, Outdustry’s head of international who will oversee Outdustry Songs, says the set-up is an unusual one in a business where exclusive deals between foreign firms and the local Chinese platforms have so far been the norm. Hussain “Spek” Youssuf, the Canadian hip hop artist who is Reservoir’s executive VP of international and emerging markets, said that he’d gotten to know Outdustry’s team over the past few years.

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