Netflix ropes in black industry veteran as marketing chief amid diversity calls

Bozoma Saint John becomes one of the few black women in top executive roles in Silicon Valley.

Saint John, who has worked at Uber and Apple, will start in August as chief marketing officer at the streaming entertainment giant, it said Tuesday.The appointment comes amid intensifying calls for improved representation for black people in board rooms, and in the wake of a reckoning over racial injustice in the US led by the “Black Lives Matter” movement, which California-based Netflix has openly supported.

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