News Formal

Why Facebook's ad business is doing better than Google's during the pandemic so far

  • 📰 CNBC
  • ⏱ Reading Time:
  • 56 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 26%
  • Publisher: 72%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel and sheer size gave Facebook's ad business a leg up over Google's in the second quarter.

But analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel and Google's sheer size gave Facebook's ad business a leg up over Google during the second quarter.

"FB's DR-heavy advertising business and push capabilities continue to supplement hard hit verticals with growing ones [helping] it maintain growth so far through the challenging period," Bernstein analysts said in an investor note on Friday. "Given what we've consistently heard about the divergent trends between direct response and brand across the digital ad ecosystem, our takeaway is that YouTube is probably a bit more brand exposed than we thought," Evercore analysts said on Friday. "This makes underwriting the shape of near-term recovery at YT harder."for a lag in search this quarter, with Google "over-indexed to hard-hit verticals," like travel, according to Bernstein analysts.

Google relies on travel as a big revenue driver, and that sector has cratered due to the pandemic. Expedia Group, for instance, said earlier this year that it was one of Google's biggest advertisers. The company later said it would beMorgan Stanley analysts said Google's exposure to travel advertising is three to four times the size of Facebook's.

 

コメントありがとうございます。コメントは審査後に公開されます。

Clearly Facebook is oppressing Google. It seems obvious that Zuckerburg should pay restitution to Sundar Pichai.

🖕Facebook 🖕

no one gives a shit if one 1 percenter making 3 billion while the other is making 2.5 billion

Google's CEO is non-white. It's racism, of course!

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 12. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Google earnings: Google Cloud's growth slows but still a bright spot - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

What Congress should ask CEOs of Apple, Amazon, Facebook, and Google - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. profgalloway How can you help us.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Zuckerberg defends Facebook by pointing to Apple, Google, TikTok success - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Sure they are... .....I rest my case 🐍 Lol did the Russians infiltrate the App Store to sway public opinion towards Donald Trump?
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »