Samsung Electronics Co Ltd unveiled its latest Galaxy Note smartphone on Wednesday hoping to regain ground against rivals Huawei and Apple as the smartphone market begins to recover from its COVID-19 slump.
Samsung launched its previous premium model, S20, in February at the start of the pandemic but since then it has ceded its top ranking in the smartphone market to China's Huawei, as people opt for cheaper models in straitened times.The new Note 20 boasts a larger screen at 6.7 inches , 5G connectivity, enhanced writing features with its S-Pen stylus, and access to more than 100 console and PC games via a tie-up with Microsoft's Xbox cloud service.
"It is an uncertain time to launch a new premium device given the challenging competitive and economic environments," said Paolo Pescatore, an analyst at PP Foresight Tech, adding that the"eye-watering price" could deter some buyers.