"We brought in a lot of people from the black community, listened to what they like to drink, crafted beers behind that, and been able to make inroads into folks saying you know what maybe I do like craft beer," Bracey said on the recent Facebook chat."Maybe there is some opportunity in this industry because even if I am not brewing, maybe I could do any of the multitude of other things that happen around the brewery.
The Fresh Fest smartphone app has details on the 65 Black-owned breweries coast-to-coast. So if you’re traveling, you can pull out your phone, and with a few clicks learn if there are any Black-run breweries nearby. "When you talk about reaching new fans, we were doing it," Latiesha Cook said."Literally, converting people who have never even heard of craft beer to be craft beer lovers."Sofia Barbaresco, who chairs the New York State Brewers Association's inclusivity committee, worked in the beer industry for eight years before joining the association's board.
“It boils down to funding,” Apollon said. “Black people in many areas aren’t as economically successful as the white majority.” A major way to alleviate many of those cultural barriers to entry is to create spaces that all people feel comfortable in, she said. Barbaresco cites her own story in the beer industry. She started working in a brewery taproom and discovered a sense of community.
Through the NYSBA inclusivity committee, she is gathering input from member breweries and crafting conversations about what must be done to encourage change.On a local level, many brewery owners are brainstorming and instituting ways to reach new people. But the efforts are made more difficult by the reality of the novel coronavirus pandemic and the need to keep a business afloat while a portion of the economy remains shuttered.
USA Today: Where your Mask..it's for your health!' Then shows beer which is much more deadly then the virus! OI. Hypocrites.
Black is Beautiful.. talk about massive insecurities
Does Rap music have a diversity problem? Does prison have a sexism problem? Does NASCAR or NBA have diversity problems? Tell the story without the race baiting bullsh*t.
NoDaBrewing ResidentCulture ncbeer BlackisBeautifulBeer BlackisBeautiful
If diversity is so great,why does it have to be forced?