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Sponsored travel content by Instagram, YouTube influencers rebounds - Business Insider

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Sponsored travel content from influencers on platforms like Instagram and YouTube has started to rebound after hitting rock bottom in April

The amount of travel and tourism sponsored content from influencers has rebounded by 34% since bottoming out in April, according to a recent report fromAcross the travel and tourism industry, sponsored content has been steadily increasing over the course of the last few months, but has not returned to pre-pandemic levels.

But for some influencers, sponsored content opportunities related to tourism and travel are rebounding after hitting rock bottom in April, according to a recent report fromIn the first few months of the pandemic, many travel-focused influencers saw their trips, sponsorships, and brand deals canceled or postponed.

According to the Izea report, the amount of travel and tourism sponsored content had increased 34% in July from its low in April . The report looked at over 520 million pieces of social content from over 4.5 million influencers between August 2019 to July 2020.Sponsored travel content has rebounded since plummeting in April, Izea reports.

Influencers have been at the center of several controversies for promoting travel and not following social-distancing guidelinesIn June, Clubhouse BH "Have y'all forgot about the pandemic?" one user"So are influencers like immune to coronavirus?" another commenter wrote on one of its YouTube vlogs.Clubhouse influencer after the tripOther travel influencers like Sandra Dandashy have also continued to travel and share content on their feeds.

 

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