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How Polaroid became a leader in the corporate response to apartheid - Business Insider

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How 2 Polaroid employees pushed the beloved camera company to stand up for Black South Africans during apartheid. Presented by Cambria_Hotels

The year was 1970, the government was South Africa, the policy was apartheid, and the technology was Polaroid.

"Under South African law, Blacks had to carry a document called their passbook, similar-sized to our passport," Hunter told Business Insider's Charlie Herman in the latest episode of"You must have it on your physical person at all times," she explained. "It is the permission for [people] to move, to exist, and is considered the handcuffs of Black people."

: That Polaroid denounce apartheid in the US and South Africa, withdraw from South Africa, and donate all profits from South African business . "We didn't buy the charade at all. We never did," Hunter said. "The prize was Polaroid out of South Africa."

 

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Cambria_Hotels Apartheid meant rule, order, work, food on table. anc = the total opposite, with chaos, unemployment, hunger, plaasmoorde SouthAfrica

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