2. Go Above And Beyond In Your Service
To ensure those reviews are good, however, and to make sure you have word of mouth on your side, make sure you’re going above and beyond with your service. Shawn Henry, the founder and CEO of, learned this firsthand. “People didn’t take me seriously at first because of my bad reputation from mistakes in my younger years. I made sure to work hard to show them the personal growth I made and what customers could expect from me,” shared Henry. “Going above and beyond is always the only way to go.
Think through ways you can show your customers how much they mean to you, and make them feel special as a result. No one ever forgets a business that goes above and beyond.Getting a bad review is never fun, but even if you do everything ‘right,’ the likelihood that you will receive one is still high. Simply put, you can’t please everybody! But, you can learn from their complaints.
The possibilities are endless here, but in addition to teaching your target customer something related to your product or service, just consider how you can make content that is interesting to consume. This can help in building an organic following, which also helps your business’s reputation. Remember that these steps should be taken consistently in advance of any negative reviews or potential slashes to your company’s reputation. Just like the famous quote says, “It takes twenty years to build a positive reputation and five minutes to ruin it,” approach your company’s reputation as a long game, holding regard for your customers and their happiness as your priority.