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Inside Google's feud with the battered online travel industry

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Google has been locked in a debate for weeks with the likes of GetYourGuide, Trivago, and HomeToGo over unpaid advertising bills.

's Bing search engine, Google has not been overly accommodating when it came to delaying or reducing unpaid bills, according to three of the companies that signed the letter."We're absolutely not satisfied with the support Google offered during this ongoing crisis" Patrick Andrae, HomeToGo's co-founder and CEO, told CNBC.

Meanwhile, Facebook offered some online travel companies an immediate 60-day delay in payments, and proactively provided credits to test new ad products during recovery, thereby offsetting some of the incurred losses. Following April's open letter, there was a media storm and Reck said Google "shut up for a couple of weeks."

Nothing happened immediately afterward. But in the week of May 25, as Germany eased its lockdown measures and travel picked up slightly, Google started asking travel companies to commit to a payment plan, saying their accounts would be suspended if they didn't comply.

 

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