Instagram rolled out its new short-form video feature Reels this month, and both influencers and marketers have begun testing out the TikTok look-alike.
"Part of the social-media game is you have to try all the apps and find what works for you and your audience," said Courtney Quinn, a fashion and lifestyle influencer withThe timing was opportune for a Reels launch on August 5. Instagram's biggest competitor in the short-form video category, TikTok, was making headlines after President Trump
"I do feel like they rolled it out at an opportune time given the current geopolitical climate," he added. "Instagram-heavy influencers are really adopting the platform."11 million followers "It's not based around the music that's trending or a trending video that you're replicating," she said. "Whereas TikTok is kind of based on trends, and everyone's kind of doing the same thing."
The talent-management firm Whalar Stars said its clients had already begun working on brand campaigns that include posting content to Reels.
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