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Data-driven advertising the way forward, media companies told

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Media leaders say accurate audience profiling will allow them to compete with global advertising giants. FMTNews MediaAdvertising

Media leaders say event organisers should leverage data to attract attendees to their conventions.

Speaking at a conference organised by the Malaysia Convention and Exhibition Bureau today, media leaders said this would allow them to better attract business partners to advertise through them, including event organisers looking to attract attendees to their conventions.

 

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