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Starbucks' Pumpkin Spice Latte launches earlier than ever - Business Insider

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Starbucks is bringing the Pumpkin Spice Latte back earlier than ever as customers grow desperate for 2020 to end. Here's how this year's launch compares to PSL seasons past.

On Tuesday, the coffee giant announced that it was launching its fall menu. Seasonal menu items include:Pumpkin Cream Cold Brew, which was first introduced in 2019Pumpkin bakery items, including the Pumpkin Cream Cheese Muffin and Pumpkin SconeShayanne Gal/Business Insider

Business Insider's analysis of Pumpkin Spice Latte launch dates at Starbucks since 2011 shows that, prior to 2018, the chain always launched the PSL the Tuesday after Labor Day — typically allowing PSL super fans to order the drink a few days earlier with an unofficial launch. For the last two years, Starbucks has begun serving the Pumpkin Spice Latte the Tuesday before Labor Day.

 

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