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Flower delivery wins pandemic as Americans seek stress relief - Business Insider

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Flower delivery companies have emerged as unlikely winners of the pandemic as Americans send blooms to ease stress and connect over canceled celebrations

as COVID-19 case rates remain high and general uncertainty about the future intensifies.

Florists have traditionally been experts at delivery. Those shops with delivery already set up to sell their wares online were poised for success during the pandemic. At the same time, the market for weddings, conferences, and other events has been hit hard as gatherings continue to be restricted. Florists focused on that area have largely had to pivot.

 

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Nice to hear of a business industry doing well out of lockdown! N6BusMgt

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