Making of 'Fall Guys': How UK studio Mediatonic created the smash hit - Business Insider

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How the British studio behind 'Fall Guys' went from near-disaster to launching one of the biggest gaming hits of all time

Mediatonic

"Fall Guys" was an instant success when it went live on August 4, and within a month, it became the all-time most downloaded title on Sony's PS Plus service. It was also bought 7 million times on online PC gaming storefront Steam. The company became well-established as a "work-for-hire" shop, building games for paying clients rather than primarily developing its own titles.But in 2016, all four were cancelled and the indie studio had to rethink its future.

The studio's client business picked up again, but in 2017 the studio focused its spare capacity on creating its own titles and issuing briefs to its in-house creative team.It was the year "Fortnite" and "PUBG" took off and popularized the battle royale format, where 100 players participate in a virtual fight-out.

"We had some money to invest in this but not, you know, endless amounts, and there were limits to what we could cope with." "[Hindle] started winding up [Twitch streamer] TimTheTatman," said Bailey. "We didn't know that would lead to a night where TimtheTatman wins, and 600,000 people turn up on Twitch to watch him do it. [Hindle] wasn't trying to cultivate that, he's just being himself."

 

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