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Walmart+ undercuts Amazon Prime's price and debuts with three perks - Business Insider

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Walmart is launching Walmart+ at just the right time to drive adoption due to the pandemic and upcoming holiday season

, and it's unclear if Walmart has taken any steps to make the service more attractive and to combat theft now that it's returning. Members will be able to save as much as 5 cents a gallon on fuel purchases from almost 2,000 Walmart and Murphy USA gas stations, and Walmart will integrate its Sam's Club gas stations in the future as well. This should make Walmart+ stand out from other retail-focused subscriptions because other retailers don't control a network of gas stations.

, but it may need to add a key perk to take off. Consumers' interest in saving on delivery fees with Walmart+ should be at an all-time high in the coming months since Walmart's ecommerce business has

 

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Walmart fans say they're more likely than Prime users to intend to sign up for Walmart+ but since July, interest in a Prime-like service from Walmart did increase 4 percentage points among Amazon Prime customers: Keyes0

It will be interesting to see how much of a disruption this will cause to Amazon - Walmart has a longer history of being an even more labor compressing company and offering consumer lower price points

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