"The way that our business model is mapped out, our business is not reliant on The Lounge," she said, adding that GNI brings in revenue through brand partnerships and affiliate marketing as well as membership fees. "We have many different revenue streams that we can lean on. That gave us some breathing room to figure things out.
"When you're gathering in-person, there's that secret ingredient of connection that organically happens, especially with our gatherings, which are member-led," she said. "They're smaller, more intimate, they're usually hosted in members' homes.
Within weeks of starting their Zoom education, GNI had watched tutorials and produced internal and external guides for best practices on the platform. With a better grip on the technology, GNI's community team began the process of brainstorming gatherings that would translate virtually and considering ways in which Zoom's bells and whistles, especially its handy chat function, could create positive event experiences for members.
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