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How Travis Scott built his $40 million net worth and brand - Business Insider

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The business genius of Travis Scott: How the rapper built a nearly $40 million net worth through music and lucrative partnerships with brands like Nike and McDonald's

, McDonald's Chief Marketing Officer Morgan Flatley said that the brand collaborated with Scott to reach a younger audience.

"His ability to kind of see where culture is going and have a hand in where culture is going is really unique," Flatley said.Musician Travis Scott has an estimated net worth of about $39.5 million, per Forbes. His revenue comes from a combination of producing music and merch, touring, and partnering with major brands like Nike and MLB team Houston Astros.

Travis Scott is seen performing at E11EVEN Miami during Art Week 2019 on December 6, 2019 in Miami, Florida.Scott grew up in Houston, Texas. He comes from a family of musicians and has been involved with music since high school. He attended the University of Texas at San Antonio for two years before dropping out to focus on his career.

Musician Travis Scott is introduced as the home-field advantage captain as the Indianapolis Colts play the Houston Texans during the Wild Card Round at NRG Stadium on January 05, 2019 in Houston, Texas.

 

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