Planet Money's Adam Davidson: 'passion economy' business is the future - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Planet Money's Adam Davidson says serving hyper-niche customers through the 'passion economy' is the future of business

In this new book “The Passion Economy,” podcast Planet Money host Adam Davidson explains the shifting terrain of the business world.

"The passion economy combines the best of the nineteenth century with the best of the twentieth century to create something entirely new," said Davidson. There are fewer than half a million Amish in the world, and less than 10% of them are farmers, according to Pioneer. The company's target audience, then, is some 25,000 people spread, thinly, throughout the country, who don't use smartphones or websites.

When Pioneer realized that the market was small enough and difficult enough to discourage corporations from getting involved, the company discovered that it had a Goldilocks opportunity on its hands. The manufacturer decided to work with the Amish farmers to solve a problem that had been vexing the community for years: underground rocks, or "hard potatoes" as they call them, breaking their plows.

To avoid such a fate, companies must produce such a highly specialized product that it can't be replicated.

 

コメントありがとうございます。コメントは審査後に公開されます。

If you want to take your website to the first page of Google contact now

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Inside Balyasny's training program for hedge fund portfolio managers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Inside Citi's exec shakeup — Chime's latest round — Buy now, pay later's future - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Inside the real reasons behind Mike Corbat's early retirement - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. They said the same about MLK,slavery,segregation,share cropping ,under paid blacks ,systemic racism but praise white nationalists terrorists who walks the streets with guns.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Inside the life of an Uber driver in NYC during COVID-19 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Digital platforms, private markets, and ESGs — the future of investing is already here - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

China economy: Retail sales rise first time in 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. China is THE WORLDS BIGGEST ECONOMY. Stop lyin.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »