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Justice Department investigating merger of PR giants Cision, Meltwater - Business Insider

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The Department of Justice has probed whether a potential merger of Cision and Meltwater, the two largest PR software companies, would hurt competition

pegged the company's revenue around $300 million in 2016, with annual client fees ranging from $5,000 to $25,000.Some sources expressed concern that a merger of the two companies would staunch competition and effectively create a monopoly.

Cision charges some clients as much as $20,000 to use its services, this person said. But in the past, clients could play Cision and Meltwater off each other to get lower rates. Cleveland said she believed a merger could give Cision more leverage on pricing and payment, an area where she said the company wouldn't budge during the pandemic when Praytell sought more flexible terms for clients.Cision and Meltwater shook up their leadership earlier this year

 

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