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Apple Fitness Plus: Why the Peloton rival is critical for Apple Watch - Business Insider

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Apple is challenging Peloton in the race to dominate the future of fitness — and it says a lot about its master plan for the Apple Watch

The service, like Peloton, offers digital fitness classes led by charismatic trainers that can be viewed on your phone, iPad, or Apple TV.

Regardless, Apple Fitness Plus is an important part of Apple's long-term plan for the Apple Watch, enabling it to keep users hooked and expand the watch's appeal beyond hardware updates.Health has been one of Apple's major priorities for years, ever since the original Apple Watch debuted in 2015.

Like Peloton's classes, Apple Fitness Plus courses are led by vibrant, energetic trainers and cover a variety of workout types, from cycling to running and yoga among others. Apple does offer one important advantage over Peloton, however: it's cheaper. A subscription to Apple Fitness Plus will cost $9.99 per month when it launches later this year, compared to Peloton's $39-per-month subscription.

 

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Fashion and healthcare. I mean forget lifestyle right.

unless apple opens up the watch it should be blocked under antitrust

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