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How Singaporean gaming company Razer thrived through the pandemic - Business Insider

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Gaming company Razer thrives throughout the pandemic by focusing on digital innovations and shifting its supply chain to fulfill the demand for masks

Boosted by stay-at-home trends, Singaporean gaming and lifestyle company Razer posted record-high earnings in the first half of 2020.

As businesses and economies around the world reeled from the impact of COVID-19, Razer, the gaming company — which has interests in gaming hardware, software, and services, as well as virtual gaming credits and fintech — saw slow behavioral shifts that worked out in their favor, said Razer's Chief Strategy Officer Lee Limeng.

"The global 'stay-at-home' situation has boosted user engagement with gaming and esports to record levels," Razer Co-founder and Chief Executive Officer Min-Liang Tan said in an August statement. "We actually converted one of our [manufacturing] lines to start producing masks. [We faced] a lot of challenges like getting supplies of raw materials and supply of equipment, but we managed in the end," Lee said.

 

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