"I know there's bummer stuff everywhere and it's hard not to feel helpless sometimes," Disney Channel alumna Debby Ryan wrote to her 15 million Instagram followers in a caption last March. "But your energy's more valuable spent on the things you can do something about."
Every garment Self-Care Is for Everyone sells, from its "Cultivate Kindness" hoodie to "Going to Therapy Is Cool!" tee, is created not by an in-house studio, but a single independent artist. Artists submit their work directly to Self-Care Is for Everyone , and the brand provides them with a platform.
"I had about a year-and-a-half left to go in grad school before I either found a full-time job or I started this thing and hoped there would be some way of making it a business," she says. Together, the founding trio chose the latter. Self-Care Is for Everyone strives to be that safe, cozy space where all are welcome to saddle up and have those big conversations, either collectively or on a personal level. As the business has grown, so too has its stake in its community, including responding to each and every DM with individualized voice notes.
That also extends outside of its supply chain and into the nonprofit sector.
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