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Instagram is building a messaging API to help brands manage their DMs with users - Business Insider

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Instagram is building a messaging API to help brands manage their DMs with users

The software tool will help brands and organisations manage their conversations with users.

The exact timeframe for launch isn't clear, and an Instagram spokesperson said to "stay tuned for more details."Instagram is quietly building out software tools to help brands manage their direct messages with the app's users. It's not clear exactly when the tool will launch, or who will initially have access to it. In a statement, an Instagram spokesperson said: "We are always working on new ways for businesses to connect with their customers. Stay tuned for more details."

They offer the advantage of scale: A large brand might have thousands of interactions and messages with users on a daily basis, which would be impractical to track or engage with using only the default, consumer apps. Instead, developers can build dashboards and tools for engaging with these users far more effectively.

 

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