Influencer Master Class Aims to Demystify Fast-Growing Industry

Salsamendi, a brand and influencer strategist who has worked with the likes of Chriselle Lim, Brittany Xavier, Chiara Ferragni and other top influencers, is leveraging her more than 16-year career as a talent and influencer manager for the six-week master class that launches Friday, which aims to give influencers the tools and knowledge they need to create a sustainable career in the industry.

Salsamendi also offers more in-depth insight into the world of influencing, such as establishing your “why” as an influencer, what makes you unique and determining long-term goals. “I always tell influencers that you can’t just post for a good cause because it’s the ‘cool thing’ to do,” she said. “If you’re going to be posting about a minority group — especially something as powerful as the Black Lives Matter movement — don’t just post to check off that box. What does it mean to be an advocate? Get in and do the work because if you’re just posting and you’re not doing the work, it’s counterintuitive.

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