Google redesigned Google Pay app to streamline users' access to cards - Business Insider

The homepage also features a floating "+" button that lets users add new cards and passes. Additionally, the redesign removed a menu bar at the bottom of the app in favor of a "hamburger menu" that gives users access to their activity history, settings, and more, streamlining the app's interface without removing users' ability to call up key information.

This appears to be part of a broader effort by Google Pay to encourage usage by trying to give users easier access to their cards. this month, added the ability to access Google Pay cards via its power button menu, which can be called up by tapping the power button. This change and the app redesign can give consumers faster access to their cards, making it easier to use them for in-person payments, potentially pushing users to make more payments via Google Pay.

Google Pay's emphasis on streamlining users' access to their cards comes at just the right time, as the coronavirus pandemic is increasing Google Pay's updates should make it easier to use for in-store payments, appealing to consumers who want to make contactless payments during the pandemic.

By enabling existing users to quickly access and switch between their cards, Google can make the in-store payment process easier and faster, trimming the time consumers need to spend in-store and potentially attracting additional volume. And offering consumers a clear way to add new cards could help Google Pay add users who might be interested in but unfamiliar with mobile payments during the crisis, too.

Improving access to Google Pay via the power button menu and in-app should help it battle other mobile wallets to win over Android device users. Android devices enable other mobile wallet providers to use their NFC technology, limiting Google Pay's ability to leverage its connection to Android devices to beat out competitors. among Android mobile wallet users because Google Pay has struggled to fend off other players, like Samsung Pay.

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