Amazon's hardware alarms privacy skeptics, but it won't slow adoption - Business Insider

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Privacy concerns likely won't change the consumer adoption trajectory for Amazon's smart home product

believe this system risks reinforcing systemic racism by magnifying the consequences of hasty judgments regarding the "criminality" of an individual's appearance.

However, we don't think that these concerns will change the consumer adoption trajectory for Amazon smart home products. More than 1 in 4 consumers across six major markets—the US, France, Canada, Australia, the UK, and Japan—refuse to buy a smart device out of security concerns, Amazon likely isn't targeting this consumer group with the Ring updates, however, knowing that their concerns over smart home privacy will not easily be with new products or privacy features.

, and that will entail rapidly expanding the number of smart devices within a single users' environment, as can be accomplished through the products announced last week.Join other Insider Intelligence clients who receive this Briefing, along with other Connectivity & Tech forecasts, briefings, charts, and research reports to their inboxes each day.

 

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